Irina Gotca — UI/UX Designer & Framer Developer. Design that converts.
I design digital experiences that are intuitive, impactful, and beautifully crafted.
About me
About Irina Gotca
I help brands and startups turn complex problems into clear, user-centred websites. My approach blends strategy, design and empathy — and because I also build in Framer, what you approve is exactly what goes live.
More about me- Experience
- 4+
- Years
- Completed projects
- 80+
- Design projects
- Client satisfaction
- 100%
- Satisfaction rate
- Upwork reviews
- 5.0
- Average rating
Selected work
A selection of recent projects that reflect my approach to problem-solving through design.
View all work
What I do
From research to interface design and Framer build, I provide end-to-end design solutions that drive results.
UX Research
& StrategyUser research, competitor analysis, journey maps and information architecture.
Learn moreUI Design
& Visual SystemsClean, modern interfaces with consistent design systems and components.
Learn moreFramer Development
& LaunchResponsive, animated Framer sites with CMS and SEO — built from the approved design.
Learn moreDesign Handoff
& CollaborationClear communication, documented files and ongoing support for your team.
Learn more
Designer and developer — one person, no handoffs.
Verified Upwork reviews · 5.0 average
Services
Six ways I help brands grow — from the first wireframe to a live, high-converting Framer site.
- S/01
UI/UX Design
Research-led flows and interfaces that make complex products feel effortless.
- S/02
Web Design
Distinctive, on-brand websites with a clear hierarchy and a story that sells.
- S/03
Framer Development
Pixel-perfect Framer builds with CMS, animations and SEO — easy for you to edit.
- S/04
Landing Pages
Focused pages built around one goal, designed to turn visitors into leads.
- S/05
E-commerce Design
Storefronts that showcase products beautifully and remove friction at checkout.
- S/06
Branding
Visual identities with the clarity and consistency to grow with your business.
Process
My design process
A simple, transparent process — you always know what's happening, what's next and when it will be ready.
Step 01: Discover
I learn your business, audience and goals, and review what's working and what isn't.
Step 02: Define
We agree on structure, content and priorities — a clear plan before any pixels.
Step 03: Design
I craft the visual direction and every screen, refining it with you until it's right.
Step 04: Deliver
I build it in Framer, test every breakpoint and hand over a site you can edit with ease.
Questions Answers
Frequently asked questions
Can't find what you're looking for? Send me a message on Upwork and I'll get back to you quickly.
Testimonials
Kind words.
Verified Upwork reviews · shared word for word
Landing Page It is my second job with Irina and she did an amazing job. Many times other specialists struggle to understand the ideas I want to implement, but Irina gets you from the first words. She is skilled, professional, and creative. I recommend her with all honesty — I did 2 jobs with her and will probably do more in the future.
Verified Upwork Client5.0Web Design Great collaboration! Irina is reliable, communicative, and has a great eye for design. The final result exceeded my expectations.
Verified Upwork Client5.0Framer Landing Page Great experience working with Irina on an urgent Framer landing page. She delivered everything ahead of schedule and was extremely responsive and clear throughout. The final page was clean, well-structured, pixel-perfect, and fully functional — no broken links, no issues. Communication and coordination were excellent from start to finish.
Verified Upwork Client5.0Figma UX Design Irina is simply fantastic. Her designs for a Figma website were awesome. So much so that I just kept giving her more work. She also is extremely adaptable to your style and puts herself in your shoes to understand your mind before giving a design. A sign of true talent. She goes the extra mile to deliver the right product till it hits perfection.
Verified Upwork Client5.0